Lazor Digital / L.01, Winnipeg
Location · Winnipeg, Manitoba
Websites, SEO & AI search, ads and automation for businesses that live on Winnipeg customers: prices published, reporting run like a ledger. In this market the year has two rush hours, January and July, and the map pack decides both.
Population and climate are public data.
What the free audit measures is the part you can't Google: where you sit in the map pack, how your reviews stack up against the three names above you, and what a booked job actually costs you.
Lazor Digital is a performance-marketing agency based in Winnipeg, Manitoba, working for Winnipeg and Manitoba businesses first, and remotely for clients across Canada and the US. From this city we run the full stack: websites from $3,500, SEO & AI search from $1,200/mo, Google & Meta Ads management from $1,500/mo, and AI automation that answers every lead in 60 seconds. Everything on this page is published: the prices, the month-to-month terms after a 90-day start on ads, and a monthly report you can check line by line. Our named Canadian case is Your Auto Approval, 159 qualified leads at $4.79 each; the rest of the proof ledger runs in NDA format, and Winnipeg cases will be listed here as they are earned, not before.
What "local" changes in Winnipeg. Demand here runs on a prairie calendar: a heating season from October to April, a spring melt that floods basements, a building season compressed into roughly six months. Customers search the way this city lives, the map pack first, reviews second, "near me" from a phone in a truck. And the market is specific: a French-language quarter in St. Boniface, one of Canada's largest Filipino communities in the northwest, acreage customers out past the Perimeter. A job in Headingley is a different drive, a different service area and different targeting than a job in Transcona.
Written from this market's own data. Winnipeg is our home market, not the only one we serve. We also serve Steinbach, Brandon and Winkler in Manitoba, Regina and Saskatoon in Saskatchewan, and Calgary and Edmonton in Alberta, each written from that market's own data, the same way this page is written from Winnipeg's.
A national template schedules campaigns by quarter. Here, demand follows the weather and the insurance calendar, so the marketing is built around both.
| Season | What spikes | What changes in the marketing |
|---|---|---|
| Oct – Apr · Heating season | No-heat furnace calls and burst pipes, often during −30 °C cold snaps, at night, when nobody is at the office | Emergency-intent ads and exact Google Business Profile hours; missed-call text-back on, because the next company on the list is one tap away |
| Mar – May · The melt | Sump-pump failures, wet basements and roof leaks as the snow goes, a demand wave measured in days | Seasonal pages and campaigns live before the melt starts. In this market, demand is a weather event, not a trend line |
| May – Oct · Building season | Roofing, renovations, decks and concrete, a year's outdoor work compressed into about six months | Budgets flex with booked capacity: when you're three weeks out, spend moves to waitlist, deposits and next-season terms instead of more leads you can't serve |
| Jun – Aug · Heat waves | AC failures in the July heat, the second emergency season of the year | The January playbook pointed the other way: fast answer wins the install, and follow-up speed is the campaign |
| Dec – Jan · Benefits reset | Dental and physio patients spending benefits before they lapse in December, then new plans in January | Clinic campaigns timed to the insurance calendar your patients actually live by, not to a generic "new year" push |
That calendar, not a generic quarter, is what campaign timing follows here, the part a templated Winnipeg page written anywhere else never has.
The territory below is what we set in your Google Business Profile service areas, your ad geo-targeting and your landing pages, the ground you actually serve, neighbourhood by neighbourhood.
| Area | Neighbourhoods & communities | The local note |
|---|---|---|
| Northwest | The Maples, Amber Trails, Garden City, West Kildonan | Fast-growing family areas, and one of Canada's largest Filipino communities. Search and social here run on community trust and reviews |
| North & east | North Kildonan, East Kildonan, Transcona, Valley Gardens | Established, review-driven suburbs. The map pack here is a reviews arms race, decided by count and freshness |
| Southwest | Tuxedo, River Heights, Charleswood, Linden Woods, Whyte Ridge | Higher-value homes and renovation budgets, portfolios, credentials and trust signals carry the click |
| South & southeast | St. Vital, St. Boniface, Norwood, Windsor Park, Sage Creek, Island Lakes | St. Boniface is the city's French quarter, campaigns in French where your business can actually serve in French |
| Core & west | Downtown, Exchange District, Wolseley, Osborne Village, Corydon Village, St. James, Crestview | Condos, clinics and storefronts, "open now" and walk-in searches dominate; hours accuracy is a ranking factor you control |
| The metro ring | Headingley, East St. Paul, West St. Paul, Oakbank, Lorette, Île-des-Chênes, Oak Bluff, Lockport | Acreages and new builds outside the Perimeter, set as real service areas and ad zones, not a wider Winnipeg blur |
One territory, three jobs: it is the ground your profile claims, your ads fence and your pages describe, the same map in all three places.
Sources: Statistics Canada (population estimates, July 1, 2025); City of Winnipeg (metro projection); Environment and Climate Change Canada climate normals.
Both lists come from how engagements with Winnipeg businesses actually go, the wins and the honest mismatches.
The same four services as everywhere on this site, configured for how Winnipeg searches, seasons and decides. Each tile opens the service page with the full detail and pricing.
LOCAL SEARCH
For a Winnipeg trade, the map pack is the front page. Categories, service areas, photos of real work here, and hours that stay true during a cold snap, your Google Business Profile, run as a channel, not a listing.
SEO & AI SEARCH
Service pages written for how this city actually searches, plus the AI layer, an AI information page and llms.txt, so ChatGPT and Google AI answers describe your Winnipeg business with the right facts and prices.
PAID MEDIA
Google and Meta campaigns geo-targeted to the neighbourhoods and ring communities you serve, with seasonal budgets that follow furnaces in January, the melt in April and AC in July.
WEBSITES
Fast, mobile-first sites with click-to-call on every screen and tracking on every form, built for a customer standing in a cold house with one bar of signal. From $3,500, fixed quote, live in 3–4 weeks.
FOLLOW-UP
The 6:47 PM furnace call gets a text back before your competitor's phone stops ringing. Booking, reminders and CRM sync, built in your accounts, owned by you.
REVIEWS
Requests go out automatically after every finished job, with a follow-up when the first one is ignored. In this market, review count and freshness is the map pack, so reviews run as a system, not a favour someone remembers to ask.
No local premium, no quote hidden behind a call. The menu below is the same published list the service pages carry, collected in one place for Winnipeg.
Technical SEO, Google Business Profile and map-pack work, local service pages and the AI layer, reported monthly in rankings, AI citations and calls. The usual starting point for a Winnipeg service business.
Starter, Growth and Scale management, geo-fenced to your territory and judged on cost per customer. Your budget never passes through us and carries no markup.
A fast, mobile-first site built to turn Winnipeg visitors into calls and bookings, with tracking on everything. Live in 3–4 weeks; you own the domain, the site and the content.
Missed-call text-back in 60 seconds, follow-up on every lead, booking and reminders, CRM sync and review requests, built on n8n, Make and OpenAI in your own accounts.
Google Business Profile management plus review requests that run themselves: a finished job or a paid invoice triggers the same SMS and email, with a direct Google link, to every Winnipeg customer. We ask every customer. We never filter, incentivize, or write reviews. Included inside SEO retainers; this is the standalone price.
Running ads and SEO together? That combination is $3,700/mo. All prices in Canadian dollars, the same figures your proposal will use, here and on every service page.
Minimum ad budget: $1,000 CAD per month, paid by you directly to Google and Meta. The free audit may recommend more for a competitive market; it never recommends less. If your market cannot support 30–50 tracked conversions a month, we will tell you ads are the wrong buy right now.
Our Canadian list is short: one named case, everything else in NDA format, and the international full-system work labelled as what it is. Excerpts below, the full cases are on the Results page.
Our published Canadian proof: 159 qualified leads at $4.79 each for a vehicle-financing business, including powersports financing, tracked end to end, from click to qualified application.
Method: search ads with end-to-end tracking for the finance leads, against a defined "qualified" standard agreed before launch.
Not Winnipeg work, and labelled that way. It is the fullest version of the system we run: strategy and branding, websites, Google and Facebook ads, video tours and drone content, SMS and email campaigns, IP telephony, and the client's own marketing and sales departments, moving 611 apartments, 36 premium apartments and 14 of 16 villas from launch to sold.
Method: the whole system under one roof, the same stack this page offers Winnipeg, at development scale.
Anonymised because the contract requires it, industry, market and figures are real: ROAS up 138%, cost per acquisition down 35%, click-through above 2%, more than 2,000 purchases tracked.
Method: Meta catalogue campaigns rebuilt around segmented product feeds and weekly kill-and-scale testing.
Yes. Lazor Digital works from Winnipeg, Manitoba. The founders live here; you reach us by email at hello@lazordigital.com, and local clients meet us in person, not on a sales call from another province. We serve clients across Canada and the US remotely, but Winnipeg is the home market: this page exists because we work here, not because a keyword tool said to build it.
One named Canadian case so far: Your Auto Approval, a vehicle-financing client, 159 qualified leads at $4.79 per lead. The rest of our proof is published in NDA format (anonymised industry, city and numbers), plus full-system real-estate work in Ukraine, all published on the Results page. We would rather show you a short, true list than a long, padded one.
The same published menu as everywhere on this site: websites from $3,500 one-time, SEO & AI search from $1,200/mo, ads management $1,500–$4,000/mo plus your ad budget paid directly to the platforms, and automation, a $500 audit, builds at $2,500–$5,000, a $1,500/mo retainer. No Winnipeg premium and no "request a quote" PDF: your proposal uses these numbers.
All of Winnipeg, from the Maples and Amber Trails to Transcona, St. Boniface, Charleswood and Sage Creek, plus the metro ring: Headingley, East and West St. Paul, Oakbank, Lorette, Île-des-Chênes, Oak Bluff and Lockport. Your Google Business Profile service areas and ad targeting are set to the territory you actually serve, and beyond the ring we serve Steinbach, Brandon and Winkler in Manitoba, Regina and Saskatoon in Saskatchewan, and Calgary and Edmonton in Alberta.
Yes. We serve Steinbach, Brandon and Winkler in Manitoba, Regina and Saskatoon in Saskatchewan, and Calgary and Edmonton in Alberta, each written from that market's own data, the way this page is written from Winnipeg's. That is the whole model: one real page per real market.
No. Websites and automation builds are fixed-price one-time work. Ads management starts with a 90-day initial plan, then runs month-to-month; SEO and the automation retainer are month-to-month from day one. If the monthly report stops earning its keep, you stop, and the site, accounts and workflows stay yours.
RELATED · LOCAL SEARCH
The full method behind the map-pack work: technical SEO, local pages built from real neighbourhoods, and how AI chooses whom to cite.
RELATED · PROOF
The ledger this page quotes from: every case in full, NDA format where the contract requires it, named where it doesn't.
RELATED · PAID MEDIA
Where budgets leak, the platform table, the first 90 days and the published tiers, before you geo-fence a single dollar.
The 48-hour audit is recorded on video and covers your Winnipeg reality specifically: your map-pack position, your profile against the three businesses above you, your AI visibility and your follow-up speed, what we'd fix first, and what it costs.
Your site, ads, map pack, AI visibility and follow-up, recorded on video: what's leaking, what we'd fix first, what it costs. Yours to keep either way.
The published prices on this page, scoped to your territory and your season in writing, before any work starts, with no long-term contract attached.
Rankings, map-pack movement, AI citations, calls and cost per booked job, measured against the audit baseline. Month-to-month while the numbers earn it.
Free audit
Built for Winnipeg businesses first: your map pack, your neighbourhoods, your season, audited by the team that works in this city, at the same published prices as every service page on this site.
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