D.01 · FOUNDATIONS
Technical SEO
Crawl, speed, indexation and schema, the foundations Google and AI read first. Fixes are shipped by us, not handed to you as a PDF of homework.
Services / S.01, Visibility
Winnipeg · SEO & AI search
Be found first in Google, Maps and AI answers.
One service, run as a single system: technical SEO, Google Business Profile, local pages and content written to be cited. So when a Winnipeg customer searches, or asks ChatGPT who to hire, your business is the answer. Measured in calls and citations, not vanity rankings.
From $1,200/mo
Month-to-month
Free baseline audit in 48 hours
Visibility report
Example report
Google Maps, core keywordsTop 3
ChatGPT citations / month7 ▲
AI Overview appearances / month41 ▲
Calls from organic & AI search96 ▲ 38%
The format is real; the figures are a sample.
Your free audit sets the actual baseline: where you rank, who AI cites instead, and what to fix first.
01The short answer
Direct answer
SEO & AI search (GEO) is one job now: be the business Google ranks, Maps shows and AI assistants recommend. Lazor Digital runs it as a single service for Winnipeg companies, technical SEO, Google Business Profile, local service pages, and content written to be quoted by ChatGPT and Google AI Overviews, from $1,200/mo, month-to-month from day one, reported in calls and citations.
What changed. Customers still Google “plumber near me” · but a growing share ask ChatGPT, Perplexity or Google's AI Mode who to hire, and get back one short list of named businesses. AI answers don't show ten blue links; they recommend two or three companies and explain why. If your facts, reviews and pages give the AI no reason to name you, the job is routed to a competitor before your phone could ring.
What didn't change. The businesses AI recommends are almost always the ones Google already trusts: complete profiles, real reviews, pages that state plainly who you serve, what you do and what it costs. GEO is not a trick layered on top of SEO; it is SEO finished properly, plus a machine-readable layer of facts about your business. That is why we sell them as one service, at one price.
02Fit
Who this is for (and who it isn't)
SEO & GEO is the right buy for some businesses and the wrong buy for others. We would rather tell you which one you are in the audit than sell you a retainer that can't pay back.
Built for you if…
- You're a home-services or trades company competing on “near me” searches and the Maps pack
- You run a clinic or med-spa whose patients research providers in Google and ChatGPT before booking
- You sell online and need non-brand search demand, not just people who already know your name
- You're paying for ads and want an asset that keeps producing calls after the spend stops
- Your competitors show up in AI answers and you don't, yet
Not a fit if…
- You need leads this week. That's ads, SEO compounds over months, and we'll tell you to start there instead
- Your phones go unanswered. Visibility would pour water into a leaking bucket, fix follow-up first
- You want a guaranteed #1 ranking or a guaranteed ChatGPT mention. Nobody controls Google's ranking, so we guarantee the work and the report, not the position
- You're a national enterprise with an in-house SEO team. We're built for owner-run and mid-size businesses
03Deliverables
What the retainer actually does
Six workstreams, one monthly report. Every item below is either shipped or it didn't happen; the report shows which.
D.02 · LOCAL
Google Business Profile & Maps
Categories, services, photos, Q&A and the review flow, managed monthly. For local businesses, the Maps pack is where the jobs are won.
D.03 · LOCAL PAGES
Pages with real local content
Service and area pages written from actual Winnipeg neighbourhoods and Manitoba specifics. Never spun city copies, doorway pages get penalised, so we don't build them.
D.04 · CONTENT
Content that answers buyers
Direct-answer pages and FAQs on the questions customers actually ask, specific, priced, quotable. This is the format AI assistants cite.
D.05 · AI LAYER
The AI visibility layer
Your facts made consistent and machine-readable everywhere: an AI information page and llms.txt for your business, plus monthly citation tracking across ChatGPT, Perplexity and AI Overviews.
D.06 · REPORTING
Reporting in calls
One monthly report: rankings, Maps position, AI citations, and the calls and form leads they produced. No 40-page vanity PDFs.
04How AI picks
How an AI answer decides who to name
There is no secret prompt and no paid placement in an AI recommendation. Each surface builds its answer from evidence about your business that already exists on the web; our job is to make that evidence complete, consistent and quotable.
| Surface | What decides the answer | Our work |
|---|---|---|
| Google Search & Maps | Profile completeness, review volume and recency, relevance to the query, site authority | Technical SEO, GBP management, local pages (D.01–D.03) |
| ChatGPT | Clear entity facts, citable pages, third-party mentions, consistent services and prices | Buyer-question content + the AI information layer (D.04–D.05) |
| Perplexity | Fresh, sourced pages that answer the exact question asked | Direct-answer content, kept current (D.04) |
| Google AI Overviews | Pages structured as direct answers, with FAQ-style clarity and schema | Answer blocks and FAQ on every money page (D.04) |
The Scan, sample AI visibility check
Example report
“Best med spa in Winnipeg” · ChatGPT3 competitors cited · you: not yet
“Furnace repair cost in Winnipeg” · AI OverviewYou: cited
“Top-rated plumber near me” · PerplexityYou: named 2nd
Example format. Your free audit runs the real scan, on your business and the competitors being named instead of you.
05First 90 days
The first 90 days, in order
SEO has a reputation for “trust us, it's working”. Here is the actual sequence, each phase ends in something you can look at.
1
Days 1–14: Baseline & audit
Rankings, Maps positions and AI citations measured and recorded; technical audit completed; competitor scan run. You get the video walkthrough and the baseline the monthly report will be judged against.
2
Days 15–45: Foundations
Technical fixes shipped, Google Business Profile rebuilt, call tracking verified end-to-end. Your AI information page and llms.txt go live.
3
Days 46–90: Content & local pages
Buyer-question pages and Winnipeg local pages published; the review engine switched on so satisfied customers steadily feed the profiles AI reads.
4
Monthly: Measure & compound
Citations, rankings and calls reported against baseline. The next pages are chosen from real query data, what customers actually asked this month.
06Pricing
Priced on the page, like everything we sell
Most Winnipeg agencies quote SEO only on a sales call. Ours is below, the same numbers your proposal will use.
The flagship
From $1,200/moMonth-to-month
SEO & AI Search (GEO)
The full system above: technical SEO, Google Business Profile, local pages, buyer-question content, the AI visibility layer and the monthly report. Exact scope, locations covered, page volume, is fixed in your proposal, from this price.
SEO + Ads together
$3,700/moSEO $1,200 + Ads Growth $2,500For businesses that want paid leads this month and organic compounding behind them: ads produce enquiries now, SEO lowers the cost of every future one.
If your site is the bottleneck
From $3,500One-time · fixed quoteSometimes the honest audit finding is that the website itself caps every ranking. A rebuild, SEO-ready, structured for AI search, is quoted fixed, before work starts.
No long-term contract and no setup fee invented on a call. If ads are part of your plan, the budget is paid by you directly to the platforms, never marked up by us.
07Review Engine
Review Engine: the profile and the asking, run as a system
A named product of its own, for businesses that aren't on the SEO retainer yet: we manage your Google Business Profile month to month, and review requests run as an automatic system, so reviews arrive because the system asks, not because someone on your team remembered to.
1
The trigger
A job is marked complete, or an invoice is paid, in your CRM. That event starts the sequence; nothing depends on a person remembering to ask.
2
The ask
Every customer gets the same SMS and email, with a direct link to your Google review form. Same message, same timing, for everyone, with no screening questions in front of it.
3
The alert
The moment a new review lands, you get an alert, the good ones and the hard ones alike, while there is still time to act on either.
4
The reply
Every review gets a response. Unanswered reviews, especially unanswered hard ones, are the part of a profile customers read most carefully.
5
The report
One monthly report: how many reviews came in, your rating, and how fast each one was answered. The system is judged on those numbers, month by month.
The profile itself, kept current
- Categories and services set to what you actually sell, and updated when that changes
- Photos added on a rhythm, the work, the team, the premises, not one dump at setup
- Posts published for offers, events and seasonal work, so the profile reads alive
- Hours, attributes and Q&A maintained, the facts customers and AI assistants quote
Why the profile carries the AI layer too
- AI assistants build local recommendations from profiles and reviews, the same evidence Google ranks
- Fresh reviews and complete facts give ChatGPT and AI Overviews a current reason to name you
- The profile is managed to the same standard as deliverable D.02 on the retainer, because here it is the product
The rule the product runs on
We ask every customer. We never filter, incentivize, or write reviews.
That sentence is the product design, not a disclaimer under it. Asking every customer is what Google's policies and the FTC's review rule allow; the violations are the shortcuts, screening customers so only the happy ones reach Google, offering anything in exchange for a review, suppressing the negative ones, or writing reviews that were never a customer's words. A profile built without those shortcuts cannot be stripped or suspended for gaming the system, because it isn't gaming the system. In Canada, the Competition Bureau enforces the same standard under the Competition Act: fake, filtered or incentivised reviews are misleading marketing. One caveat for clinics and other regulated health professions: your college may restrict patient testimonials, so check its rules before the system is switched on.
Review Engine
$500/moMonth-to-month · CADThe profile management and the review system above, run for your business. On the SEO & GEO retainer already? Then there is no second charge: profile management and the review flow are deliverable D.02, inside the retainer. The standalone product is for businesses that want the profile and the reviews handled first. The full list is on the the published price list →
08Proof
Proof at our stage, the work in public
Our client work is under NDA and our Canadian SEO book is new.
Our paid-media results, published with industry, region, period and method attached, are in the results ledger. SEO reporting follows the same standard: no number without its scope.
CLIENT NAMES WITHHELD UNDER NDA, ANONYMISED DETAILS WALKED THROUGH ON A CALL.
09FAQ
SEO & GEO questions, answered straight
What is GEO, and how is it different from SEO and AEO?
SEO gets you ranked in Google and Maps. AEO (answer engine optimization) gets your content quoted as the answer. GEO (generative engine optimization) gets your business named and recommended inside AI answers from ChatGPT, Perplexity and Google AI Overviews. In practice they share one foundation, clear facts, reviews, citable pages, so we run them as a single service rather than selling you three retainers.
How much does SEO cost in Winnipeg?
Ours starts at $1,200/mo, month-to-month, with the exact scope fixed in your proposal. Most local agencies don't publish SEO pricing at all; ours is on this page. What moves the price: the number of locations you serve, how much content your market needs to win, and how strong the competition already is; the audit measures all three before quoting.
How long before we see results?
Google Business Profile and Maps movement can show within weeks; profiles are usually the most neglected asset we inherit. Rankings and AI citations compound over 3–6 months; anyone promising faster is selling you a story. The audit sets the baseline, and the monthly report measures against it, so progress is a number, not a feeling.
Can you guarantee a #1 ranking or a ChatGPT mention?
No. Nobody controls Google's ranking or AI answers, so we guarantee the work and the report, not the position. The work, the tracking and the monthly report are guaranteed in writing: you will always see exactly what was done, where you stand, and what it produced in calls.
What is llms.txt, and do we need an AI information page?
llms.txt is a plain-text file that tells AI assistants what your business is, what it charges and who it serves. An AI information page does the same job in the open, for machines and humans. Together they make your facts easy to quote correctly, name, services, prices, service area, instead of letting an AI improvise from a stale directory listing. We build both as part of the AI visibility layer (D.05).
Do you lock us into a long-term contract?
No. SEO & GEO runs month-to-month from day one. We'd rather earn the renewal with the monthly report than enforce it with a contract; if the numbers stop working, you stop.
What is the Review Engine, and is automated review asking allowed?
The Review Engine is our standalone Google profile and reviews product, $500/mo: we manage your Google Business Profile, and after a finished job or a paid invoice in your CRM, the same SMS and email with a direct Google link goes to every customer. You are alerted on every new review, every review gets a reply, and a monthly report shows the count, the rating and response times. Asking is allowed; filtering is not. Google prohibits review gating, incentives and fake reviews, so the system never screens customers, offers anything for a review, or writes one. On the SEO & GEO retainer, profile management and the review flow are already included.
RELATED · PAID MEDIA
Google & Meta Ads
Leads this month, while SEO compounds behind them. The combination most clients end up on.
RELATED · AUTOMATION
AI Automation
Visibility wins the call; automation makes sure it never goes to voicemail. Don't leak what SEO earns.
RELATED · INDUSTRIES
Built for your niche
Trades, clinics, developers, e-commerce, how search and AI answers play differently in each.
10Start
Start with the baseline. It's free.
The 48-hour audit now includes the AI scan: where you rank, where you show in Maps, and who ChatGPT names instead of you, on video, with the fix order and the exact price.
STEP 1
Free audit & AI scan: 48 hours
Your site, Google presence and AI visibility, recorded on video. Yours to keep either way.
STEP 2
Fixed-price plan
Scope and price from the published list, from $1,200/mo, before any work starts.
STEP 3
Judge the monthly report
Rankings, citations and calls against the baseline. Continue month-to-month only if the numbers earn it.
SEO & AI Search (GEO)
From $1,200/mo
Month-to-month. No long-term contract, no setup fee invented on a call. If the report stops earning its keep, you stop.
Get my free audit →