TRACKING · FIRST, ALWAYS
Measurement before spend
Call tracking, form and purchase tracking, verified end-to-end before launch. The platforms learn from what we feed them; we make sure it's customers, not clicks.
Services / S.02, Paid media
Winnipeg · Google & Meta ads
Paid ads, managed against one number: cost per customer.
Clicks are easy to buy. Customers are the job. We run Google, Meta and TikTok campaigns with every call and form tracked back to the ad that produced it, so budget flows to what books jobs and sells product, and away from everything else. Your ad budget is paid by you directly to the platforms. Never marked up, never hidden.
Management from $1,500/mo
90-day start, then month-to-month
You own the ad account
Ads report
Example report
Spend tracked to calls & revenue100%
Calls & form leads128 ▲ 41%
Cost per lead$31 ▼ 38%
Ad return (ROAS)4.8× ▲ 92%
The format is real; the figures are a sample.
Your free audit records the actual baseline: what last month's spend produced, and where it leaked. Every report after that is judged against it.
01The short answer
Direct answer
Google & Meta Ads management from Lazor Digital means campaigns run against one number, cost per customer. Call and conversion tracking is installed before the first dollar of spend, landing pages are built to convert the click, and losing campaigns are cut on a weekly cycle. Management is $1,500–$4,000/mo depending on tier, on a 90-day initial plan, then month-to-month; the ad budget is paid by you directly to Google and Meta and is never marked up. Reported monthly as spend → leads → revenue.
Where ad budgets actually leak. In the accounts we audit, the waste is rarely the ads themselves. It is calls nobody tracked, so the platform optimises for clicks instead of customers. It is campaigns sending paid traffic to a homepage that never asks for the call. It is a form lead answered four hours later, or on Monday. The auction is honest; the plumbing around it is where the money goes.
What we do differently. Tracking first, spend second. Every call, form and purchase is recorded and fed back to the platforms, so the algorithms bid on revenue signals instead of traffic. Then the discipline: winners get budget, losers get cut, and the monthly report shows both decisions with the numbers attached. That is the whole system, the results in the ledger below came from running it, not from a secret setting.
Audit note · What we find first · Oct 2026
The three findings that open almost every ads audit we run: no call tracking (or tracking that double-counts), one campaign structure stretched across every service the business sells, and landing pages written for the company instead of the searcher. All three are fixable in the first two weeks, before any budget increase makes sense.
02Fit
Who this is for (and who it isn't)
Ads are the fastest channel we sell and the easiest to waste money on. The audit exists to tell you which side of that line your business is on, before you spend.
Built for you if…
- You need leads this month, not this quarter, trades, clinics and services with capacity to fill now
- You sell online and can state your margin per order, so bidding can be tied to profit, not just revenue
- You're already spending on ads but can't say what a customer costs you
- Your season is short and valuable, you need demand on a schedule, not whenever Google feels like it
- You want the account, the data and the landing pages to be yours from day one
Not a fit if…
- Your budget can't buy reliable data in your market. The audit will say so, and point you to SEO & GEO or the pilot instead
- Nobody answers the phone or the follow-up takes hours. Ads would fill a leaking bucket, fix follow-up first
- You want a guaranteed cost per lead. Auction prices aren't ours to guarantee; the pay-per-lead pilot is the honest version of that ask
- You need the ads to hide a product or pricing problem. Paid traffic exposes those faster, it doesn't fix them
03The work
What management actually includes
Six workstreams behind the monthly fee. Each one is either done and visible in the report, or it didn't happen.
SEARCH
Google Search & Shopping
Campaigns structured by intent and service line, not one bucket for everything you sell. Shopping and Performance Max for product catalogues, with feeds rebuilt around margin.
SOCIAL
Meta & TikTok campaigns
Demand creation and retargeting where your buyers scroll. Prospecting, retargeting and past-customer audiences kept separate, so each dollar's job is clear.
PAGES
Landing pages that convert
One page per offer, written for the person who clicked that ad, matching promise, price signals and one clear next step. A homepage is not a landing page.
CREATIVE & TESTING
Weekly creative cycle
New angles, hooks and offers tested on a weekly rhythm; dynamic product ads segmented by product line for e-commerce. Winners get budget, losers get documented and cut. The photo and video creative behind those tests is produced in-house by Lazor Production, the same team that runs the campaigns, so a new creative test takes days, not the weeks an outside contractor needs.
REPORTING
The monthly report
Spend → leads → revenue, cost per lead against the baseline, and the kill/scale decisions made that month. One document, no 40-page vanity PDF.
04Platforms
Each platform has one job
Budget follows the job, not the hype. This is how the channels divide the work in a typical account, your audit confirms which of them your market actually rewards.
| Platform | The job | What decides the return | Our work |
|---|---|---|---|
| Google Search | Capture demand that already exists, “near me” and service searches with a wallet out | Intent match, landing page, call tracking | Service-line campaign structure, negative lists, dedicated pages |
| Google Shopping & Performance Max | Put products in front of buyers comparing options right now | Feed quality and margin-aware bidding | Feed rebuild, catalogue segmentation, conversion-value tracking |
| Meta, Facebook & Instagram | Create demand and retarget: offers, proof and reminders to people who fit, before they search | Creative quality and audience structure | Weekly creative testing, prospecting/retargeting separation |
| TikTok Ads | Reach younger buyers where short video decides what gets tried | Creative volume and hook speed | Short-form creative sprints, tested against Meta benchmarks |
Measurement runs through GA4 and GTM on every account; e-commerce clients add Triple Whale where the catalogue justifies it.
05First 90 days
The first 90 days, in order
Ads judged week to week become superstition. Here is the sequence we run, each phase ends in something you can look at, and day 90 is judged against the baseline recorded on day one.
1
Days 1–14: Tracking & baseline
Account audit, call and conversion tracking installed and verified end-to-end, current cost per lead recorded as the baseline. No new spend until the measurement is trustworthy.
2
Days 15–30: Build & launch
Campaigns restructured by service line and intent, landing pages live, first creative sprint in market. Budget starts at the audit's test level, sized to buy data, not to impress.
3
Days 31–60: Kill & scale
The weekly cycle takes over: losing ads and keywords cut, budget shifted to what produces tracked customers, second creative sprint built from the first month's evidence.
4
Days 61–90: Compound & judge
Retargeting and past-customer audiences layered in; cost per lead compared to baseline in the day-90 report. Continue month-to-month only if the numbers earned it.
06Pricing
Three tiers, published like everything else
Management is a flat monthly fee. Your ad budget stays yours, paid directly to the platforms, on your card, in an account you own.
Starter
$1,500/moManagement · + ad budgetOne channel done properly: Google Search or Meta, with full call and conversion tracking, landing page, and the monthly report. For a single service line or a first serious test.
Most clients
$2,500/moManagement · + ad budget
Growth
Google + Meta together: search captures demand, social creates and retargets it. Weekly creative testing and the kill/scale cycle across both channels.
Scale
$4,000/moManagement · + ad budgetFull stack, Google, Meta and TikTok, Shopping/Performance Max for catalogues, multiple service lines or locations, and creative volume to match. For accounts where ads are a primary revenue channel.
SEO + Ads together
$3,700/moAds Growth $2,500 + SEO $1,200Paid leads this month, organic compounding behind them: every month the ads run, the SEO lowers what the next customer costs. The combination most established clients end up on.
Ad budgets are paid by you directly to Google, Meta and TikTok, never through us, never marked up. No long-term contract, no percentage-of-spend fee that pays us more when you waste more.
Minimum ad budget: $1,000 CAD per month, paid by you directly to Google and Meta. The free audit may recommend more for a competitive market; it never recommends less. If your market cannot support 30–50 tracked conversions a month, we will tell you ads are the wrong buy right now.
07Proof
What the system has produced
Excerpts from the results ledger, the same numbers, with industry, region, period and method attached. Client names are withheld under NDA; the full ledger, including the named Canadian case and the real-estate sell-outs, is on the Results page.
+138%return on ad spend
Behind the headline: 2,000+ purchases, cost per acquisition down 35%, click-through rate above 2%. Method: dynamic product ads segmented by product line, rebuilt around proven sellers, with weekly creative testing.
159qualified leads at $4.79 each
Qualified financing applications, not clicks, from search campaigns tracked from the first click to the completed application, against national competitors at Canadian ad prices.
Method: search ads + end-to-end conversion tracking; budget allocated by qualified-application rate.
−46%cost per lead
Ninety days in: cost per lead down 46%, qualified leads up 25%, lead-to-booking up 15%, the same budget producing more booked patients.
Method: local PPC with call tracking + rebuilt booking pages.
+65%conversions
In 60 days: conversions up 65%, click-through up 22%, cost per conversion down 20%, a niche industrial catalogue outselling its own baseline at the same traffic level.
Method: Google Shopping restructure + conversion-rate optimisation.
CLIENT NAMES WITHHELD UNDER NDA, INDUSTRY, REGION, PERIOD AND METHOD SHOWN FOR EVERY NUMBER, AND WALKED THROUGH IN DETAIL ON A CALL.
08FAQ
Ads questions, answered straight
How much does ads management cost in Winnipeg?
Ours is published in three tiers, Starter $1,500/mo, Growth $2,500/mo, Scale $4,000/mo, on a 90-day initial plan, then month-to-month, and it's the same pricing you'll see in your proposal. Your ad budget is separate: you pay it directly to Google and Meta, and it is never marked up by us. There is no percentage-of-spend fee, so our pay never grows when your waste does.
How much ad budget do we need on top of management?
Minimum ad budget: $1,000 CAD per month, paid by you directly to Google and Meta. The free audit calculates it from your cost per click, your close rate and the cost per lead you can afford, as a rule, a budget should produce at least 30–50 tracked conversions a month, or no campaign can be optimised on evidence rather than opinion. The free audit may recommend more for a competitive market; it never recommends less. If your market can't support that yet, we will tell you ads are the wrong buy right now.
How fast will we see leads?
Tracking and account structure come first, campaigns typically launch inside the first two weeks, and first leads usually arrive in the first weeks of spend. Judgement happens at 90 days, against the baseline cost per lead recorded at the start: long enough for the weekly kill-and-scale cycle to show up in the numbers, short enough that a failing account never quietly burns a year of budget.
Who owns the ad account and the data?
You do. Accounts are created under your business, billing runs on your card to the platforms, and the audiences, history and conversion data stay with you if you ever leave. An agency that holds your account hostage is charging you twice, once for the work, once for the exit.
Can you guarantee a cost per lead?
No. Auction prices move with your market, your competitors and the season, and nobody controls them. What we guarantee is the discipline: every dollar tracked to calls and revenue, losers cut weekly, and a monthly report you can audit yourself. For one trade and one clinic per market, the pay-per-lead pilot moves the risk to us instead: you pay per qualified lead, with “qualified” defined in writing before launch.
Do you lock us into a long-term contract?
No. Ads management starts with a 90-day initial plan, then runs month-to-month. Cancellation is in writing with 30 days' notice. If the monthly report stops earning its keep, you stop, and you keep the accounts, the data and the landing pages.
RELATED · VISIBILITY
SEO & AI Search (GEO)
Ads rent attention; SEO compounds it. The combination lowers what every future customer costs.
RELATED · AUTOMATION
AI Automation
Ads win the lead; automation answers it in 60 seconds. Don't leak what the budget bought.
RELATED · PROOF
The full results ledger
Every case with its scope attached, including the named Canadian client and the real-estate sell-outs.
09Start
Start with the audit. It's free.
The 48-hour audit reads your funnel the way this page reads an account: what's tracked, what a customer costs you today, and the fix order, on video, with the exact management tier and test budget for your market.
STEP 1
Free audit: 48 hours
Your site, your current ads (or your market, if you're not running any) and your tracking, recorded on video. Yours to keep either way.
STEP 2
Tracking & baseline first
Measurement installed and verified, baseline cost per lead recorded, before new spend starts.
STEP 3
Judge the day-90 report
Spend → leads → revenue against the baseline. Continue month-to-month only if the numbers earn it.
Google & Meta Ads
From $1,500/mo
Management on a 90-day initial plan, then month-to-month. Ad budget paid by you directly to the platforms, never marked up, and the account is yours from day one.
Get my free audit →