S.01 · VISIBILITY
SEO & AI Search (GEO)
Get found where customers actually look now: Google, Maps, and AI answers in ChatGPT, Perplexity and Google AI Overviews.
From$1,200/mo
SEO and AI search (GEO), in full →
Winnipeg · Performance marketing
Winnipeg websites, ads and SEO that bring in customers.
We build websites that convert, run Google & Meta ads with every dollar tracked, get you found in Google and ChatGPT, and automate follow-up with AI, so no lead slips away. For home services, clinics, developers and online stores across Canada and the US.
No long-term contract
Prices published
Audit video in 48 hours
Lazor monthly report
Example report
Calls & form leads128 ▲ 41%
Cost per lead$31 ▼ 38%
Ad return (ROAS)4.8× ▲ 92%
Missed calls recovered by AI23
AI visibility score, sample.
This is the report you get monthly: every number traced to calls and revenue.
$45M+
in sales from campaigns we've run, in-house and for clients
Cumulative · real estate, retail, clinics, services
−46%
cost per lead for a med-spa client, first 90 days
Local PPC · clinic
+65%
more conversions for an industrial e-commerce store
Paid search + CRO
Grand Village: 611 apartments, sold out
Bryukhovychi: 14 of 16 villas sold
Grand Residence: 36 apartments, sold
Your Auto Approval: 159 qualified leads at $4.79 CPL
See the full results ledger, in full →
Ad platforms: Google Ads · Meta
Automation stack: n8n · Make · OpenAI
Every ad dollar tracked to calls & revenue
Serving Winnipeg → Canada & the US
$45M+ in sales · campaigns run in-house and for clients
Grand Village · 611 apartments, sold out
Bryukhovychi · 14 of 16 villas sold
Grand Residence · 36 apartments, sold
Your Auto Approval · 159 qualified leads at $4.79 CPL
02Services
Everything priced in the open
Most agencies make you book a call to learn what anything costs. Each service below carries its published price, the same numbers you will see in your proposal, and the full detail lives on its own page. If a service is not right for you, we will say so in the audit.
S.02 · PAID MEDIA
Google & Meta Ads
Paid campaigns managed against one number: cost per customer, with every call and form tracked back to the ad that produced it.
Management$1,500–$4,000/mo
Google and Meta ads, in full →
S.03 · WEBSITES
Website Design
A fast, mobile-first site built to turn visitors into calls and bookings, live in 3–4 weeks, SEO-ready from day one.
From$3,500
Website design and builds, in full →
S.04 · AUTOMATION
AI Automation: never miss a lead again
AI answers instantly, follows up, books the appointment and updates your CRM, nights, weekends, holidays.
Audit $500 · Build $2,500–$5,000Retainer $1,500/mo
AI automation and lead follow-up, in full →
S.05 · REVIEWS
Review Engine
Google Business Profile management plus review requests that run themselves after every finished job.
Standalone · month-to-month$500/mo
The Review Engine, in full →
S.06 · CARE
Care & Hosting
Managed hosting, security updates, backups, uptime monitoring and small content edits for custom code sites we build.
Custom-code sites · month-to-month$100/mo
Care and hosting, on the pricing page →
S.07 · PILOT
Pay-Per-Lead Pilot
The lowest-risk way to test us: no retainer, you pay only for qualified leads in your service area, with "qualified" agreed in writing before launch.
Per qualified leadQuoted in audit
How the pay-per-lead pilot works →
03Visibility check
Free tool · 60 seconds
Is ChatGPT recommending your competitors?
Customers now ask AI assistants who to hire, and AI names specific businesses, not ten blue links. Generate the exact questions your customers are asking, run them in ChatGPT, Perplexity or Google AI Mode, and see whose name comes up.
F.01AI answers name a handful of specific businesses per question, if yours isn't cited, the customer never sees you.
F.02AI assistants build their answers from your Google profile, reviews and pages that clearly state who you serve and what it costs.
F.03Run the five questions above. Every answer that names a competitor instead of you is a job routed somewhere else.
If your business isn't in the answers, those customers are being sent somewhere else. Our AI Visibility Check scores exactly where you stand, and the audit shows what to fix first. Request it free →
04Industries
Built for businesses that live on calls, bookings and orders
We work in four niches and know how each one buys. Generic marketing fails these businesses in specific, predictable ways, here is what we fix first in each.
Home services & trades
HVAC, plumbing, roofing, electrical, renovations. The job goes to whoever answers first, and shows up first in Google, Maps and AI answers.
AI ANSWERS A MISSED CALL IN 60 SECONDS, 24/7
The leak we fix first
After-hours calls going to voicemail. One unanswered furnace call in a Winnipeg January is a $6,000+ install booked by a competitor.
Clinics & med-spas
Dental, physio, medical aesthetics. High-value treatments, booked appointments, and patients who research you in Google and ChatGPT before they ever call.
−46% COST PER LEAD · MED-SPA · FIRST 90 DAYS
The leak we fix first
Enquiries that never get a second touch. Automated follow-up and reminders turn "I'll think about it" into booked, attended appointments.
Real estate & developers
Builders and developers who need presale registrations and qualified buyers, not vanity traffic. Campaigns measured on cost per qualified registration.
PRESALE LEADS CONTACTED IN MINUTES, NOT HOURS
The leak we fix first
Slow lead follow-up. A registrant contacted in 5 minutes instead of 5 hours books the showing, AI follow-up makes it instant, every time.
E-commerce
Online stores where every ad dollar is judged on return. We scale what ROAS proves, and kill what it doesn't, weekly, in writing.
+138% ROAS · OUTDOOR APPAREL · CA & US
founder's in-house engagement, brand under NDA
The leak we fix first
Budget spread evenly across products instead of concentrated on proven sellers. Even one BFCM weekend, run right, can return a season's worth of tracked sales.
All four niches, one home market: we work from Winnipeg, and the local page shows how the seasons, the neighbourhoods and the map pack change the work, marketing in Winnipeg, the local page →
05Results
06Automation
What happens 60 seconds after a missed call
No abstract "AI solutions". This is the exact flow we install, and the maths on what it recovers. The systems include the AI Receptionist, the voice agent that answers every call 24/7, qualifies the caller and books the job, alongside the text-back, booking and CRM sync below.
1
The call is missed
6:47 PM, your crew is on a job or it's after hours. Normally: voicemail, and the customer dials the next company.
2
AI texts back within 60 seconds
From your business number, in your tone. It asks what they need and answers common questions about services and pricing.
3
The job gets booked
The AI offers real slots from your calendar, books the visit, and sends a confirmation, plus a reminder before the appointment.
4
Everything lands in your CRM
Full transcript, contact details and the booking. You see it in the morning report, no lead lives in someone's voicemail.
What are missed calls costing you?
Drag the sliders to your own numbers.
Estimated revenue walking to competitors every month
$13,250
Assumptions: missed calls/month × average job value × 30% of answered enquiries becoming jobs. Your audit uses your real call data instead.
Example, missed-call follow-up
Missed call · Tue 6:47 PM · +1 (•••) ••• 0148
AI · your business number · 6:48 PMHi! Sorry we missed your call, this is North End Heating. Is this about heating, cooling or plumbing?
Customer · 6:51 PMFurnace stopped working, house is getting cold
AI · 6:51 PMSorry to hear that, let's get you heat back. A technician can come tomorrow between 8–10 AM. Does that work?
Customer · 6:52 PMYes please
AI · 6:52 PMBooked. Confirmation sent, and we'll remind you an hour before. If it gets colder overnight, reply here and we'll flag it as urgent.
Saved to CRM · transcript + booking · Tue 6:52 PM
Example conversation for a heating company. Yours is written in your voice, with your services, prices and service area.
07Process
Four steps, no mysteries
01
Free audit: 48 hours
A recorded video audit of your website, ads, Google presence and AI visibility: what's leaking money, what we'd fix first, and what it would cost. Yours to keep either way.
02
Fixed-price plan
Exact scope and exact price before any work starts, from the published price list, not invented on a sales call. No long-term lock-in: ads starts with a 90-day initial plan, then month-to-month; SEO and every other retainer are month-to-month from day one.
03
Pilot first, where it fits
A capped pay-per-lead run or a fixed automation test can come first, with the success metric agreed in writing before launch.
04
Monthly numbers
One dashboard and one plain-English report: calls, leads, cost per lead, revenue tracked. If a number goes the wrong way, you hear it from us first, with the fix.
08Pricing
WebsitesFrom $3,500
SEO & AI SearchFrom $1,200/mo
Ads managementFrom $1,500/mo
See the full published price list →
09Pilot
Not sure we're worth it? Don't take our word for it.
Start with the free audit, then a capped pilot with a success metric agreed up front. If the pilot misses, you stop; no contract holds you.
STEP 1
Free audit: 48 hours
A recorded video of your site, ads and AI visibility: the leaks, the fix order, the exact price.
STEP 2
Capped pilot
A pay-per-lead run or a 90-day ads pilot. Volume capped, "qualified" defined in writing before launch.
STEP 3
Judge the report
One monthly report: calls, leads, cost per lead, revenue. Continue month-to-month only if the numbers earn it.
Pay-per-lead pilot
Per qualified lead
No retainer. No long-term contract. One trade & one clinic per market while the pilot runs, so the leads stay worth having.
Start with the free audit →10Founders
You talk to the founders. Not a sales rep, not a handoff.
Lazor Digital is two people by design. The person who audits your marketing is the person who runs it, and the person whose name is on the monthly report.
Yuriy Lazor
Founder · Performance Marketing Lead
Performance marketer with 8+ years in the field. Before Lazor, he ran marketing in-house for powersports & outdoor brands, turning a six-figure ad budget into eight-figure revenue in a single year, and growing one division's sales 5× in two years. At Lazor he owns strategy, ads and SEO: the numbers in your report are numbers he is personally accountable for.
LinkedIn
Olena
Co-founder · Operations & Strategy
Runs delivery, automation builds and client operations, the systems behind every promise on this page: audits in 48 hours, reports on schedule, follow-ups that never depend on someone remembering.
LinkedInLazor Digital grew out of Lazor Production, the founders' photo and video studio, which is why content here is produced in-house rather than outsourced.
"We publish our own numbers the same way we publish yours, rankings, citations and leads, in the open."
Yuriy Lazor · Founder
Google Ads · Meta Ads management
n8n · Make · OpenAI automation builds
Performance marketing since 2019
Winnipeg, Manitoba
11FAQ
Questions every owner asks us
How much does it actually cost?
Exactly what's on the pricing section: websites from $3,500, SEO & AI search from $1,200/mo, ads management $1,500–$4,000/mo plus your ad budget, automation audit $500, builds $2,500–$5,000, retainer $1,500/mo. Your proposal uses these numbers; if your scope needs more, the audit explains why before you commit to anything.
Do you lock us into a long-term contract?
No. Ads management starts with a 90-day initial plan, then runs month-to-month; SEO and every other retainer are month-to-month from day one. A pilot can come first where it fits, a capped pay-per-lead run or a fixed automation test, with the success metric agreed in writing. Cancellation is in writing with 30 days' notice. If the numbers stop working, you stop. We'd rather earn the renewal monthly than enforce it contractually.
What do I get in the free audit?
A recorded video, delivered within 48 hours, walking through your website, ads (if you run them), Google and Maps presence, and how visible you are in AI answers. It names the specific leaks, what we'd fix first, and what it would cost. It's yours to keep even if we never work together.
Why don't you show client names and logos like other agencies?
Because most of our work is under NDA, clients pay for results, not for becoming our advertising. So we publish results in a fixed format: industry, region, period, the numbers, and the method. On a call, we walk through the full detail we are allowed to share.
How fast will we see results?
Paid ads can produce enquiries within the first weeks, and automation recovers missed leads from the day it goes live. SEO and AI-search visibility compound over 3–6 months; anyone promising faster is selling you a story. The audit sets the baseline, and the monthly report measures against it, so progress is a number, not a feeling.
We're not in Winnipeg. Can you still help?
Yes, we're based in Winnipeg and work with businesses across Canada and the US. Local clients get the home-field advantage on Manitoba search behaviour and seasonality; remote clients get the same dashboards, reports and founder access.
The stack · For the record
The tools behind the work
The platforms and tools we run every week: ads, analytics, automation, AI, content and production. No proprietary black box. Everything is set up in your accounts, documented, and yours if you ever leave.
Adobe
Photoshop
Premiere Pro
Anthropic (Claude)
AppLovin
AppsFlyer
Calendly
Canva
CapCut
Cloudflare
DaVinci Resolve
Facebook
Figma
GitHub
GoHighLevel
Google Ads
Google Analytics
Gemini
Google Search Console
Google Tag Manager
Hotjar
HubSpot
Instagram
Klaviyo
LinkedIn
Looker Studio
Meta
n8n
Notion
OpenAI
OpenRouter
Perplexity
Pinterest
Power BI
Railway
Salesforce
Semrush
Shopify
Slack
Snapchat
Squarespace
Stripe
TikTok
Triple Whale
Vimeo
Webflow
Wix
WooCommerce
WordPress
X
YouTube12Audit
Find out what your marketing is leaking, in 48 hours
Tell us where to look. We'll record a personal video audit of your website, ads and AI visibility, what it's costing you, what to fix first, and what the fix costs. No pitch deck, no obligation.
- Reply within 1 business day, audit video within 48 hours
- Your AI visibility in ChatGPT & Google AI answers, checked
- Fixed prices quoted from the published list
- Prefer to write? Email hello@lazordigital.com
This is what you get
The same report format as the hero card: your numbers, the leaks, the fix order, on video, in 48 hours.