Services / S.04, Automation

Winnipeg · AI automation

Every lead answered in 60 seconds. Even at 6:47 PM.

A missed call at 6:47 PM is a customer your competitor books at 6:48. We build the follow-up layer that stops the leak: AI that texts back instantly, follows up every lead, books the appointment, reminds the customer and updates your CRM, nights, weekends, holidays. Built on n8n, Make and OpenAI, in your accounts, owned by you.

Audit $500 · one-time Build $2,500–$5,000 · fixed quote You own the workflows
Automation report Example report
Missed calls answered by text< 60 sec
New leads followed up100%
Bookings made outside office hours31%
Reviews requested after each jobAutomatic

The format is real; the figures are a sample.
The automation audit measures your actual leaks first: missed and after-hours calls, first-response times, no-shows, then prices the fix.

01The short answer
Direct answer

AI automation from Lazor Digital is the follow-up layer for a local business: missed-call text-back within 60 seconds, AI follow-up on every new lead, appointment booking from your real calendar, reminders that cut no-shows, CRM sync with full transcripts, review requests after every job, and a monthly report on response times and recovered bookings. It is priced in the open, a $500 automation audit, a build at $2,500–$5,000 as a fixed quote, and a $1,500/mo retainer, built on n8n, Make and OpenAI in your own accounts, so the workflows are yours, not rented.

Where the money actually leaks. Rarely in the marketing. Businesses pay for clicks, rankings and calls, then lose the customer in the gap after: the call that lands during a job, the form filled in at 9 PM and answered at noon, the estimate nobody followed up, the no-show nobody reminded. The customer doesn't wait; they dial the next company on the list. Every hour of response delay is a silent discount handed to competitors.

What we install instead. A system that treats every enquiry like it matters, because it cost money to earn. The AI answers in under a minute, in your tone, from your business number. It books real slots from your calendar, chases the follow-ups humans forget, and writes everything into your CRM, so the morning starts with a report, not a voicemail backlog. Your people handle the conversations that need a human; the routine 80% never waits again.

Audit note · What we find first · Oct 2026 The three findings that open almost every automation audit we run: after-hours and during-job calls going to voicemail with no text-back, form leads answered hours later, or never, because the notification sits in an inbox nobody watches, and a CRM that holds a fraction of the enquiries the phone bill proves happened. All three are plumbing problems, and plumbing is exactly what gets fixed.
02Fit

Who this is for (and who it isn't)

Automation pays when enquiries already arrive and leak. When they don't arrive yet, the audit will say so, and point at the thing that comes first.

Built for you if…

  • Calls land while you're on a job, driving, or closed, and voicemail is where they go to die
  • Form and ad leads wait hours for a first reply, because the notification lands in a busy inbox
  • No-shows and forgotten estimates quietly eat the week, nobody owns the follow-up
  • Your CRM, if you have one, is missing half the conversations your business actually had
  • You want the systems in your own accounts, workflows you own, not a platform you rent forever

Not a fit if…

  • You have no lead flow to protect yet. Automation recovers enquiries; it doesn't create them, SEO & GEO and ads come first
  • Every enquiry genuinely needs a specialist's judgement from the first minute. The AI handles routine questions and books the call, it doesn't replace expertise
  • You're shopping for a cheap chatbot widget. A widget answers questions on a website; this is the follow-up system behind the phone, the inbox and the calendar
  • Nobody on your side will look at the monthly report. Automation earns its keep when someone judges the recovered bookings against the retainer
03The systems

Seven systems, one follow-up layer

Each system is either running in your business, or it didn't happen, you'll see every one of them in the monthly report.

VOICE

AI Receptionist

A voice agent answers every call to your business number, 24/7, in your tone, so no caller reaches voicemail. It qualifies the caller, books real slots from your calendar, writes a summary of the call into your CRM, and transfers anything urgent to a human immediately. It runs on a voice platform connected through your n8n and Make workflows, in your accounts, like everything else on this page.

RESPONSE

Missed-call text-back

A missed call gets a text from your business number within 60 seconds, in your tone, asking what they need. The conversation continues by text until it's booked or handed to your team.

FOLLOW-UP

Speed-to-lead, every lead

Form fills, ad leads and quote requests are answered in minutes, not the next business day, then followed up on a schedule until they book or clearly decline. Nobody gets one attempt and silence.

BOOKING

Booking & reminders

The AI offers real slots from your calendar, books the visit and confirms it, then reminds the customer before the appointment, so the no-show rate stops being a surprise line in your week.

CRM

Everything lands in your CRM

Contact details, the booking and the full transcript are written to your CRM automatically. No lead lives in someone's voicemail, text thread or memory; the pipeline shows what actually happened.

REVIEWS

Review requests on autopilot

When a job is done, the customer gets a well-timed review request, and a follow-up if the first one is ignored. Reviews stop depending on who remembered to ask.

REPORTING

The morning report

Overnight enquiries, bookings made, anything waiting on a human, summarised before you open. Monthly, the numbers roll up: response times, follow-up coverage, recovered bookings, no-show rate.

04The flow

What happens 60 seconds after a missed call

No abstract "AI solutions", this is the exact flow we install, the same one running in the demo on our homepage.

1

The call is missed

6:47 PM, your crew is on a job, or it's after hours. Without the system: voicemail, and the customer dials the next company on the list.

2

AI texts back within 60 seconds

From your business number, in your tone. It asks what they need and answers the common questions about your services and pricing, the ones that don't need a human. Your business number is registered with 10DLC, and texts go only to people who asked to hear from your business.

3

The job gets booked

The AI offers real slots from your calendar, books the visit and sends a confirmation, plus a reminder before the appointment, so the slot survives the week.

4

A human takes over when it matters

Anything outside the script, a complaint, an emergency, a quote the AI isn't authorised to give, is flagged to your team immediately, with the full transcript attached. Nothing is bluffed through.

5

Everything lands in your CRM

Full transcript, contact details and the booking are in the CRM before your morning coffee, and counted in the monthly report as response time and recovered bookings.

Want to see the conversation itself? The homepage runs the full example, a furnace call at 6:47 PM, booked by 6:52, with the missed-call calculator beside it: watch it work, and price your own leak.

05The stack

Built on tools you keep

No proprietary black box. The stack is three proven platforms plus the tools you already run, assembled in your accounts, documented, and yours if you ever leave.

Tool · the job it does · fits when · our work
ToolThe jobFits whenOur work
n8nThe workflow engine, connects your phone, inbox, calendar and CRM, and runs the logic between themAlmost every build; it is the backbone the other pieces plug intoWorkflows designed, built and documented in your own n8n instance or account
MakeFast, visual automations for the long tail of integrations, the apps that need a quick, reliable pipe between themYour stack includes tools with ready-made Make modules, or a process needs to ship quicklyScenarios built and monitored alongside the core workflows, in your Make account
OpenAIThe conversation layer, understands what the customer is asking, replies in your tone, summarises and classifiesText-back, follow-up and chat that has to read like your business, not a phone treePrompts and guardrails written from your services, prices and rules, including what it must never answer alone
Your existing toolsYour CRM, calendar, phone system and inbox stay the systems of record, automation feeds them, never replaces themYou already run on tools your team knows; ripping them out is not part of the priceConnections mapped at the audit, before the build is quoted, incompatibilities surface there, not after

Whichever pieces your build uses, two things don't change: every account is registered in your name, and every workflow is documented well enough for another specialist to pick up.

06Pricing

Three numbers, all published

Audit, build, retainer, each priced before it starts. No per-message fees, no percentage of your revenue, no surprise line items.

Automation audit

$500One-time · fixed

We trace a lead's full path through your business, call logs, response times, inbox, calendar, CRM, and map every point where enquiries and hours leak. You get the map and the fixed build quote. If the leaks are small, the audit says so and there is nothing to sell you.

The build

Automation build

$2,500–$5,000One-time · fixed quote after the audit

The seven systems, built and tested in your accounts: the AI Receptionist, missed-call text-back, speed-to-lead follow-up, booking and reminders, CRM sync, review requests and the morning report. Your team is trained on the handoffs before launch, what the AI handles, what it escalates, and how you'll see both.

Automation retainer

$1,500/moMonth-to-month

Monitoring so a silent failure never costs you a weekend of leads, tuning as your services and prices change, new small automations as the leaks move, and the monthly report: response times, follow-up coverage, recovered bookings, no-show rate.

The accounts and the workflows are yours, n8n, Make and OpenAI run under your name, connected to your number, calendar and CRM. Stop the retainer and the systems keep running; what stops is the monitoring, tuning and reporting.

07Proof

Follow-up systems, inside real engagements

Automation here is rarely a standalone toy, it is the layer inside the full systems we build, where the follow-up is what turns demand into sold work. Excerpts from the results ledger, the full cases are on the Results page.

Real estate developer · GrandDim
Lviv region, Ukraine · full marketing & sales system

3projects sold out

For Grand Village, Grand Residence and Bruhovel we built the whole system around the websites: SMS and email campaigns, IP telephony, content and the client's own marketing and sales departments. The follow-up plumbing was part of the system that sold 611 apartments, 36 premium apartments and 14 of 16 villas.

Method: full system, strategy, sites, ads, SMS/email follow-up, IP telephony, sales departments.

Clinic · cosmetology & MedSpa
The follow-up slice of a website + ads engagement

60 sectext-back on every new lead

Our slice of this engagement was the follow-up: every form lead triggered an instant alert to the clinic and a text-back to the patient within 60 seconds, so no enquiry waited on a busy front desk. The full case, including the ads results, is on the Results page.

Method: instant form alerts + 60-second text-back, inside a website and ads engagement.

08FAQ

Automation questions, answered straight

How much does AI automation cost?

Published, in three parts: an automation audit for $500 one-time, which maps every point where leads and hours leak; the build itself at $2,500–$5,000 one-time, as a fixed quote agreed in writing after the audit; and a $1,500/mo retainer that keeps the systems monitored, tuned and reported. There are no per-message or per-lead fees from us; the tools themselves charge their own usage (voice minutes, workflow runs, AI calls) to your accounts, and those costs scale with volume.

What exactly gets automated?

The follow-up layer: a missed call gets a text back within 60 seconds; new leads from forms and ads are answered in minutes, not hours; the AI books appointments from your real calendar and sends reminders that cut no-shows; every conversation lands in your CRM with its transcript; finished jobs trigger review requests; and a monthly report shows response times and recovered bookings.

What is the AI Receptionist?

It is a voice agent that answers every call to your business number, 24/7, so no caller reaches voicemail. It qualifies the caller, books real slots from your calendar, writes a summary of the call into your CRM, and transfers anything urgent to a human immediately. It runs on a voice platform connected through your own n8n and Make workflows, and it is priced inside the standard automation ladder: the $500 audit, a fixed build quote of $2,500–$5,000 and the $1,500/mo retainer. That is our fee, not per call or per minute: the voice platform meters its own usage and bills it to your account, and the other tools' usage costs scale with volume.

Do we own the automations, or are we renting them?

You own them. Workflows are built in your own n8n, Make and OpenAI accounts, connected to your phone number, calendar and CRM. If you ever stop the retainer, the systems keep running; the retainer pays for monitoring, tuning and new automations, not for permission to use your own plumbing.

What happens when the AI can't answer something?

It hands off to a human and says so. Anything outside its scope, a complaint, an emergency, a price it isn't authorised to quote, is flagged to your team immediately with the full transcript attached, and urgent keywords escalate on the spot. The AI covers the routine 80%; your people get the conversations that actually need them.

Will it work with our CRM and the tools we already use?

In almost every case, yes. The stack is built on n8n and Make, which connect to the common CRMs, calendars, phone systems and inboxes local businesses already run. The $500 audit confirms your exact stack before any build is quoted, if a tool genuinely can't connect, you hear it at the audit stage, not after the invoice.

Is there a long-term contract?

No. The audit and the build are one-time, fixed-price work. The retainer is month-to-month: if the monthly report stops earning its keep (response times, follow-up coverage, recovered bookings), you stop, and the automations stay yours.

RELATED · PAID MEDIA

Google & Meta Ads

Paid leads answered in 60 seconds convert like a different campaign. Ads managed against cost per customer.

09Start

Start with the audit. It's free.

The 48-hour audit looks at your follow-up as well as your marketing: how fast leads get answered today, what happens to the 6:47 PM call, and what that gap is worth, on video, before you spend anything on fixing it.

STEP 1

Free audit: 48 hours

Your site, ads, AI visibility and follow-up, recorded on video: what's leaking, what we'd fix first, what it costs. Yours to keep either way.

STEP 2

Automation audit & fixed build quote

The $500 deep-dive maps every leak point and returns the build as a fixed quote, $2,500–$5,000, in writing, before anything is built.

STEP 3

Judge the monthly report

Response times, follow-up coverage, recovered bookings, no-show rate. The retainer stays month-to-month only while the numbers earn it.

AI Automation

Audit $500

Then a fixed build quote of $2,500–$5,000 and a $1,500/mo retainer, published here, the same numbers your proposal will use. The workflows are built in your accounts and stay yours.

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